Easipeasy – 2019


Easipeasy is a Chinese-American snack brand that has one mission, fighting children obesity. Its snack is healthy and tasty, only made with organic peas and sea salt.

I created a modern and playful identity inspired by traditional Chinese graphics and the famous Chinese children book ‘The empty pot’.

Inside the pack, children can find stickers and a collectable card.

The packaging is 100% recyclable and compostable.

With Studio Vacances — 2018

Each collectable card illustrates a traditional Chinese children game. Children are encourage to play outside, work-out and connect with their traditions.

The front of the card illustrate the game, the back tells the rules.