Team Epo — 2017

In the lead up to the Tour De France taking place in July, we created spoof cycling jerseys highlighting the recent EPO doping scandal. The jerseys feature a satirical emblem revealing a rocket-powered syringe on its back. It reads: “Enhance your performance with Don’t Panic. Cheat better".

The bold stunt was created to showcase the benefit of the agency’s creative strategies and have been mailed to contacts around the world.

With Don’t Panic Agency.

logo cheat better